PRESS RELEASE
13 July 2026
Nyammin’ BVI Rum Cake Joins Christmas in July 2026 as the Official Rum Cake Partner
The must-have BVI rum cake is made in collaboration with the historic Callwood Rum Distillery and brings local tradition to the celebration.
The must-have Nyammin’ BVI rum cake is made in collaboration with the Callwood Rum Distillery
ROAD TOWN, TORTOLA - Nyammin’s must-have BVI rum cake is the Official Rum Cake of the 14th annual Christmas in July (XIJ). Christmas in July is one of the most awaited nautical events for boaters and beach enthusiasts (with a record participation of 500 boats and more than 6,000 people) and Nyammin’ is bringing a taste of BVI culture to the celebration this year. This year's celerbation is taking place on the 25th July at Pond Bay, Virgin Gorda.
A Taste of BVI Culture
The rum cakes are made in the British Virgin Islands using rum from the Callwood Rum Distillery which is the only operational rum distillery in the BVI.
Each 4-inch cake has a rich dark colour inspired by the rum cakes the Nyammin’ co-founders would eat growing up which were always dark in appearance. Dried fruit is soaked in the rum and was incorporated into the recipe for maximum flavour.
"In our household and many of our friends and family, a BVI Christmas is incomplete without black/rum cake," says Chanelle Harrigan, co-founder of Nyammin’. "We feel proud to bring a piece of our tradition to everyone at Christmas in July this year."
Visit the Nyammin’ Stall at XIJ
Attendees are invited to visit the Nyammin’ stall to experience a taste of BVI culture firsthand. In addition to retail purchases, free samples and giveaways will be available throughout the day.
The Nyammin' BVI rum cake is locally made with rum from the Callwood Rum Distillery, rum-soaked fruit and boasts a traditional dark colour
Supporting the Local Community
Nyammin’ is dedicated to giving back to the local community. 10% of sales made on the day will be donated to 2 BVI non-profit organisations:
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Beyond the Reef - works to create an abundant and diverse marine ecosystem within the Caribbean that simultaneously encourages local community education and pride in the surrounding underwater habitat.
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Kickin’ It - a movement dedicated to celebrating Virgin Islands culture, supporting homegrown creatives, and engaging the global community.
10% of sales made on the day will be donated to 2 BVI non-profit organisations
BVI Rum Cake Melee
Since launching in 2024, Nyammin’ BVI rum cakes have continued to expand across the territory and receive great feedback from locals, residents and visitors.
Beyond the upcoming XIJ festivities, the rum cakes are available at multiple locations including the Callwood Rum Distillery, Initial Artistry (BVI Apparel House) at the Terrance B. Lettsome Airport and Swirlzzz and KennyTees at the Cyril B. Romney Tortola Pier Park, Bobby’s Marketplace (Road Town branch), The Bunker BVI, Trellis Bay Market Full Moon parties and Peter Island Resort.
Nyammin's rum cake are locally made in the British Virgin Islands
About Nyammin'
Nyammin’ was founded in 2019 by three British Virgin Islanders, Chanelle Harrigan, Alyssa Harrigan-Jones and Kevin Jones with an aim to enhance Caribbean awareness through cuisine and culture.
Nyammin' co-founders Alyssa Harrigan-Jones, Kevin Jones and Chanelle Harrigan
For more information about the Nyammin’ must-have BVI rum cake, please visit the website or stay up to date by following @wenyamminbvi on TikTok, Instagram and Facebook.